SINGAPORE - Just hours before the 2019 Singapore Premier League (SPL) kicked off with the Community Shield on Saturday (Feb 23), the country's only professional sports league received a boost with the unveiling of a new title sponsor.
AIA Singapore inked a two-year deal and the insurance group's logo will be emblazoned on the back of the jerseys of all nine clubs.
AIA, who are also the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes over from previous co-title sponsors Great Eastern and Hyundai.
Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium on Saturday, The Sunday Times understands that not only will the company provide insurance coverage for SPL players, the deal includes a cash component as well.
Patrick Teow, chief executive officer of AIA Singapore, said: "This sponsorship is not just about the money, we want to put in time and effort to help the Singapore Premier League reach its objectives.
"The FAS' (Football Association of Singapore) values are aligned with ours, so it was a natural choice for us to work with them."
AIA, which is celebrating its centennial in 2019, will work with FAS for opportunities to leverage on the SPL clubs' ties with the communities and schools to encourage youth development and conduct other outreach activities to promote an active and healthy lifestyle.
FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we believe that this partnership will help us to achieve our goal of improving the vibrancy of local football and raising the standards of football in Singapore.
"In line with the FAS' objective of increasing participation at the grassroots level, there are plans to work together to reach out and target the community, especially the youth.
"I am certain that, together with AIA Singapore, we will be able to do more and we look forward to having a fruitful partnership."
In a statement, Great Eastern's managing director for group marketing Colin Chan said: "We are proud to have supported the League for 10 years and it is timely for us to hand over the baton....We wish Singapore Premier League all the best in its future endeavours."
Keep foot on pedal, warns Solskjaer. Manchester United midfielder Paul Pogba has been impressive under the guidance of caretaker manager Ole Gunnar Solskjaer and his assistant Michael Carrick
Dimitar Berbatov Warns Ole Gunnar Solskjaer of Upcoming
Football; La Liga: Red-hot Griezmann fires Atletico level with Barcelona. Saturday December 22 2018. Atletico Madrid's French forward Antoine Griezmann (second left) celebrates scoring the opening
Griezmann fires Atletico level with Barcelona - Pulse Nigeria
Vow of 'continued success' - theworldnews.net
Cristiano Ronaldo insists there is nothing to fear after suffering a hamstring injury in Portugal's 1-1 draw against Serbia on Monday, adding that he is "not worried" about it going forward.
Cristiano Ronaldo vows to return in 2 weeks amid fears of
Inside Chelsea: Kepa row, Spurs blast - where it all went wrong for stubborn Sarri CHELSEA boss Maurizio Sarri is under pressure ahead of Wednesday's Premier League clash with Tottenham.
Solskjaer makes effort to talk to Callum Hudson-Odoi after
Klopp's Liverpool can be the new 'Invincibles', says Arsenal boss Emery December 27, 2018 by Football Paradise Staff Reporter 0 Arsenal head coach Unai Emery believes Liverpool can match Arsene Wenger's 'Invincibles' and go through the Premier League season unbeaten.
Unai Emery: Liverpool can match Arsenal's Invincibles - Sportstar
Willian eager to stay at Chelsea despite exit rumours. By. Willian has been repeatedly linked with a move away from Chelsea but he was adamant he wanted to stay at the west London club
Willian eager to stay at Chelsea despite exit rumours | IOL
Soccer Football - Champions League - Round of 16 First Leg - Liverpool v Bayern Munich - Anfield, Liverpool, Britain - February 19, 2019 Liverpool's Sadio Mane, Roberto Firmino and Fabinho in action
Solid and smart Bayern hold Liverpool at Anfield - Reuters
Jan 15, 2019 · Chelsea face partial stadium closure over alleged racist chanting by fans This article is more than 4 months old • Uefa open disciplinary proceedings in regards to Vidi incident
Football: Chelsea face partial stadium closure over alleged
Bayern reach German Cup final to keep double in sight Soccer Football - DFB Cup - Semi Final - Werder Bremen v Bayern Munich - Weser-Stadion, Bremen, Germany - April 24, 2019 Bayern Munich's
Bayern reach German Cup final to keep double in sight
Jürgen Klopp's pre-match prediction proved to be spot on - all good things do come in threes.And after the match he warned again: Liverpool's sixth UEFA Champions trophy is only the beginning under his watch. "It's like this is still only the start," he said. "This club is about winning.
'This is only the start', says Jürgen Klopp after Liverpool's
Welcome! Log into your account. your username. your password
Basketball: Curry brothers to spice up NBA 3-point contest
An ever-present for Singapore so far in 2004, Baihakki Khaizan's rise to prominence has been an extremely swift one. In the National Football Academy age-group squads, he caught the eye with his 1.9m stature, instinctive confidence and composure at the back.
Singapore Football : No.1 Source for SG Football Compilation
0 komentar:
Posting Komentar