Just hours before the 2019 Singapore Premier League (SPL) kicked off with the Community Shield last night, the country's only professional sports league received a boost with the unveiling of a new title sponsor.
AIA Singapore inked a two-year deal and the insurance group's logo will be emblazoned on the back of the jerseys of all nine clubs.
AIA, who are also the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes over from previous co-title sponsors Great Eastern and Hyundai.
Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium yesterday, The Sunday Times understands that not only will the company provide insurance coverage for SPL players, the deal includes a cash component as well.
Patrick Teow, chief executive officer of AIA Singapore, said: "This sponsorship is not just about the money, we want to put in time and effort to help the Singapore Premier League reach its objectives.
"The FAS' (Football Association of Singapore) values are aligned with ours, so it was a natural choice for us to work with them."
AIA, which is celebrating its centennial this year, will work with FAS for opportunities to leverage on the SPL clubs' ties with the communities and schools to encourage youth development and conduct other outreach activities to promote an active and healthy lifestyle.
FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we believe that this partnership will help us to achieve our goal of improving the vibrancy of local football and raising the standards of football in Singapore.
"In line with the FAS' objective of increasing participation at the grassroots level, there are plans to work together to reach out and target the community, especially the youth.
"I am certain that, together with AIA Singapore, we will be able to do more and we look forward to having a fruitful partnership."
Feb 24, 2019 · James said of the inexperienced Lakers. After Laker loss to Pelicans, LeBron James frustrated with team's 'sense of urgency' Nick Nurse to become Canadian national team head coach
Lakers coach Luke Walton takes blame for Bucks loss
2019 Asian Cup: Tsukasa Shiotani fires Japan past Uzbeks; Qatar downs Saudis Tsukasa Shiotani (center) ensured Japan finished with a perfect nine points at the top of Group F as they beat Uzbekistan 2-1, despite changing 10 players
Search the history of over 362 billion web pages on the Internet.
Aethw45ymen's health singapore november 2015 - Issuu
MOSCOW (AFP) - Former Manchester United manager Jose Mourinho embarrassingly slipped after presenting a symbolic face-off to a match in Russia's Kontinental Hockey League (KHL) on Monday (Feb 4)..
Mourinho humiliated by fall at Russian hockey league face-off
SINGAPORE - Most of his National Football Academy Under-17 team-mates were promoted to form the first batch of Young Lions in 2003, but Baihakki Khaizan was left out because he had not played much
Thank you, Baihakki! - Football Association of Singapore
Griezmann Fires Atletico Level With Barcelona. the Spanish League football match between Club Atletico de Madrid and RCD Espanyol at the Wanda Metropolitano stadium in Madrid on Decemeber 22
La Liga: Red-hot Griezmann fires Atletico level with Barcelona
Lyon's Anthony Lopes makes a save from Barcelona's Lionel Messi. Emmanuel Foudrot, Reuters LYON, France - Barcelona were held to a frustrating 0-0 draw at Olympique Lyonnais in their Champions League last-16 first leg on Tuesday as both sides remained unbeaten in this season's competition.
Lyon vs Barcelona: Wasteful Barcelona held to goalless draw
Liverpool rediscovered their swagger and stayed top of the Premier League with a thrilling 5-0 win over Watford that was powered by two goals apiece from Sadio Mane and Virgil van Dijk on
Stylish Liverpool thrash Watford 5-0 to stay top of league
It is but we have almost completely decoupled the concept of personal financial expose and business failure. There is also a fair argument to say that if you manage a failing company and they lose £200m one year and £100m the next year then you can say you have done a good job and deserve a bonus.
Jose Mourinho: How much have Chelsea paid out to sacked
Premier League: Willian Gem Sinks Newcastle United As Chelsea Cement Fourth Place Updated: 13 January 2019 09:15 IST Fourth-placed Chelsea have won five of their last seven league matches and sit
Willian gem sinks Newcastle as Chelsea cement fourth place
For the first few minutes of Tuesday's Champions League quarterfinal second leg between Barcelona and Manchester United, it looked like the Red Devils might just be able to recapture the magic that allowed them to overcome a two-goal loss at home last month and upset Paris Saint-Germain in the round of 16.
A Genius in Full Bloom, Lionel Messi Lifts Barcelona
Ake strikes late to sink nine-man Tottenham Hotspur Nine-man Tottenham Hotspur's bid for Champions League football was rocked on Saturday after Nathan Ake's last-gasp winner punished red cards
Football: Bournemouth's Nathan Ake strikes late to sink nine
REIMS, France (Reuters) - Ada Hegerberg was not needed as Norway kicked off their women's World Cup Group A campaign with a comprehensive 3-0 victory over Nigeria on Saturday. Without Ballon d'Or winner Hegerberg, who quit international football in 2017 due to a dispute with her home federation, the 1995 champions relied on goals by…
Soccer: Hegerberg-less Norway canter past Nigeria - msn.com
Football: Guardiola expects Man City to suffer in tricky FA Cup trip to Newport Guardiola (above) has urged his players to adapt to a battered playing surface at Rodney Parade. PHOTO: REUTERS
Guardiola expects Man City to suffer in tricky trip to Newport
England have moved up six places to sixth in Fifa's world rankings after their run to the World Cup semi-finals in Russia. It is their highest position since they were fourth in March 2013. World
FIFA World Ranking: Belgium take No. 1 spot for first time
0 komentar:
Posting Komentar